Non-sporty consumers drive
Sports nutrition market.
As global sales of sports nutrition products maintain
healthy growth rates, one distinct – and unexpected –
group of consumers is emerging as the main driver for the market,
made up of people who are not necessarily interested in sports.
Sports nutrition consumers can be split into four main groups:
body builders, athletes, recreational users (who pursue sport as a hobby)
and an emerging group of lifestyle users.
Lifestyle users, are not necessarily very athletic, but are
choosing to consume sports nutritional products as an initial
building block in leading a healthier lifestyle.
People within this group mainly consume sports nutrition products
in order to provide a refreshing beverage, a quick meal
replacement or simply a healthy snack. Consumers within the group
may also use sports nutrition products to provide an
energy boost during illness, or even when feeling tired.
Wednesday, June 9, 2010
Monday, June 7, 2010
Most Beneficial
Study: Anti-aging Supplements Most Beneficial When Taken Earlier In Life
June 4, 2010 by Personal Liberty News Desk
Results of a new University of Florida College of Medicine
study suggest anti-aging supplements are most effective when
taken before the onset of old age.
Using an animal model, lead author Christiaan Leeuwenburgh
and his colleagues tested a mixture of anti-aging supplements
on a group of middle-aged and late-aged subjects. The supplements
contained antioxidant coenzyme Q10, creatine and ginseng.
After six weeks, the younger subjects—whose age corresponded to
50-year-old to 65-year-old humans—improved their grip strength
by 12 percent and their neurological function by 66 percent compared
to a cohort of control group participants.
In contrast, older subjects—whose age was comparable to 65-year-old
to 80-year-old men and women—experienced no statistically relevant
improvement in physical or cognitive function.
"It is possible that there is a window during which these compounds
will work, and if the intervention is given after that time it won’t work,"
said researcher Jinze Xu.
However, older subjects who were given the supplements did lower their
levels of oxidative stress and improve their energy levels.
June 4, 2010 by Personal Liberty News Desk
Results of a new University of Florida College of Medicine
study suggest anti-aging supplements are most effective when
taken before the onset of old age.
Using an animal model, lead author Christiaan Leeuwenburgh
and his colleagues tested a mixture of anti-aging supplements
on a group of middle-aged and late-aged subjects. The supplements
contained antioxidant coenzyme Q10, creatine and ginseng.
After six weeks, the younger subjects—whose age corresponded to
50-year-old to 65-year-old humans—improved their grip strength
by 12 percent and their neurological function by 66 percent compared
to a cohort of control group participants.
In contrast, older subjects—whose age was comparable to 65-year-old
to 80-year-old men and women—experienced no statistically relevant
improvement in physical or cognitive function.
"It is possible that there is a window during which these compounds
will work, and if the intervention is given after that time it won’t work,"
said researcher Jinze Xu.
However, older subjects who were given the supplements did lower their
levels of oxidative stress and improve their energy levels.
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