Consumer interest in health and wellness on the rise.

Consumers are continuing to increase spending on
products for health and wellness –

According to the report, Reimagining Health 2010 which
carried out an online survey to find out about US consumers’
attitudes toward health and wellness and triggers for
changing behaviours. It found that the average household
spends $148.48 a month – or 19 percent of all monthly spending –
on fortified foods, those that are lower in cholesterol,
saturated fat, trans fat, and salt and supplements.

The report found
“Aging and changing health are key triggers for older cohorts,
while energy and stress trigger awareness for younger cohorts,”

And the organization said that the first ‘significant’
realization of a need to participate in health and wellness
occurs between the ages of 40 and 50 with changes in appearance,
the onset of minor health complaints, having less energy, or weight gain.

“They are looking for products and services that help them
meet their wellness goals and aspirations. With virtually all consumers
involved in wellness on some level, this represents tremendous
opportunities for manufacturers and retailers.”