Food vs. Supplements

Food vs. Supplements

Consumers around the world are more likely to address some
health conditions via foods, while preferring dietary
supplements for others, finds a new survey.

According to global research by Ipsos Marketing, food and beverages rival
supplements when it comes to digestion, energy, weight and blood sugar levels.
However, dietary supplements were by far the most popular option for
benefits linked to immunity, brain health and memory, bone and joint health,
cancer prevention, hormonal balance and eye health.

Established health links
The key differentiation, according to Ipsos, comes down to consumer
awareness of well-established health links, which is what prompts
them to go for foods or supplements.
The survey, which tracked responses from 21,623 adults in 23 countries,
also identified a mid-way category of health conditions, which people are
more likely to address with supplements.

Supplements
These are used for heart health, cancer prevention and immunity benefits,
increased brain power and memory, and bone and joint health which
most people would first turn to supplements for.

A wide range of countries participated in the survey: Argentina,
Australia, Belgium, Brazil, Canada, China, France, Germany,
Hungary, India, Italy, Japan, Mexico, Poland, Russia, South Korea,
Spain, Sweden, the Czech Republic, the Netherlands, Great Britain,
the United States and Turkey.